Original survey shows how B2B tech marketing teams use incentives to build pipeline, where programs stall, and best practices for scaling globally.

Tremendous surveyed B2B tech marketing leaders on how they use incentives to grow pipeline. The findings reveal a big gap: while most teams run incentive programs, only 27% consider them a critical part of their strategy. 

This guide covers what's working, what's holding teams back, and how to close the gap.

Tips for reducing operational barriers across programs

How teams measure incentive ROI and which metrics are underused

Best practices for sending marketing incentives internationally

of teams actively run incentive programs

of teams still rely on ad hoc gift card purchases

of teams cite difficulty automating workflows

Most B2B SaaS teams are underusing marketing incentives. Dive into what the data says and learn how to build an incentive program that drives stronger ROI and speeds up your pipeline. 

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